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Marketing Specialist

Company: Katadyn Group

Location: Petaluma, CA 

Job Type: Full-Time


Company Overview

Katadyn Group is a global corporate group with a broad brand portfolio specialized in the area of self-sufficient nutrition and drinking water supply. Operating under the maxim "Sustaining life no matter where", we at Katadyn strive to meet and exceed our customers’ expectations by delivering safe, simple and sustainable hydration and nutrition solutions for the outdoor, marine, tactical, aviation, humanitarian and commercial water infrastructure markets

Job Summary

Katadyn Group is seeking a highly motivated Marketing Specialist to join our team. The Marketing Specialist is responsible for developing and executing marketing campaigns and initiatives to drive brand awareness, lead generation, and revenue  growth for Katadyn Group.

Key Responsibilities

  • Researching and analyzing market trends, target audiences and competitors

  • Assisting in the development of marketing strategies and campaigns for our outdoor, camping and backpacking, marine and emergency preparedness product lines

  • Coordinating and managing marketing projects such as event planning, content creation, and campaign execution

  • Managing and creating engaging content for social media and email marketing campaigns

  • Assisting in the creation of marketing materials such as brochures, ads, and other marketing materials

  • Tracking and analyzing the performance of marketing campaigns and making adjustments as needed

  • Collaborating with other departments such as sales, product development, and customer service

  • Providing administrative support to the marketing manager


  • 3+ years of experience in marketing or related fields.

  • Strong understanding of marketing principles, channels, and techniques.

  • Proven track record of developing and executing successful marketing campaigns.

  • Experience with digital marketing, including SEO, SEM, PPC, social media, and email marketing.

  • Strong project management skills, with the ability to manage multiple projects simultaneously.

  • Strong analytical skills, with the ability to analyze and interpret data to drive marketing decisions.

  • Excellent communication skills, both written and verbal.

  • Ability to work effectively with cross-functional teams, including product development, sales, and customer service.

  • Strong attention to detail and ability to prioritize tasks effectively.

  • Experience with marketing automation and CRM tools.

  • Passion for the outdoors and outdoor recreation.

If you’re interested in applying for the job, please contact Katadyn Desalination’s marketing manager, Veronica Bucher, at and include “Application for Marketing Specialist” in the subject line.